About Us

We are a group of organizations committed to increasing evaluation capacity in the arts sector

The Association for Opera in Canada / L’Association pour l’opéra au Canada (AOC) is a membership-based association that includes opera companies, opera artists, businesses, teaching institutions, and individuals.


Our mandate is to create and sustain an environment that makes opera central to Canadian life. We work with members across the sector to mitigate challenges, celebrate successes, and help opera thrive in a changing environment. We are a communications hub, a connector and convenor, a champion and catalyst for change, and a relentless advocate.

Logo Mass Culture Mobilisation Culturelle
Mass Culture is a collaborative support organization that takes a community based approach to providing diverse parties with the context and connections needed to enhance the equitable mobilization of arts and culture research. By convening cultural workers and academics, Mass Culture provides a platform for knowledge to be explored, widely understood, and mobilized.
Good Roots Consulting
Good Roots Consulting is a strategy and evaluation consulting firm dedicated to supporting non-profits, governments and other social purpose organizations to strengthen their impact with minimal organizational resources. Good Roots has led dozens of evaluation projects for clients working in communities across Canada. Good Roots has been working with AOC since 2018 and collaborated with opera organizations across Canada to develop the Opera Civic Impact Framework. Other arts and culture clients have included Artscape, FirstOntario Performing Arts Centre, FIXT POINT Arts and Media, TheatreDirect, Art Not Shame, StagePage and the Arts, Culture and Creative Industry Development Agency of the City of Brampton. The team at Good Roots is known for its ability to demystify evaluation and regularly provides evaluation training to the nonprofit sector.